World's first AI-powered Auction app
Project description
Wasalt Auctions is an innovative platform designed to enable seamless property transactions in the Middle Eastern market through real estate auctions. Recognizing the cultural significance and growing demand for auctions in the region, the platform addresses the dual objectives of monetizing Wasalt's services and meeting the needs of wealthy investors seeking lucrative property investments.
With its proprietary bidding engine, integrated Ed`at payment gateway, and tools tailored for brokers, Wasalt Auctions prioritizes transparency, scalability, and user-friendliness. The platform bridges the gap between property sellers, brokers, and investors by ensuring verified listings, real-time bidding, and comprehensive auction management features.
Whether managing bids, approving auctions, or extending timelines, stakeholders such as brokers, supervisors, and administrators are empowered through robust back-office tools. Wasalt Auctions is not just a marketplace; it’s a comprehensive ecosystem tailored for the fast-paced real estate auction market, setting new standards in efficiency and reliability in the region.
Problem Statement
Wasalt sought new ways to monetize its platform and identified auctions as a promising solution due to their cultural significance and trust in the Middle Eastern real estate market. Auctions were an easy pick, given their prevalence in the region, but existing systems were fragmented, lacked transparency, and failed to unlock full monetization potential.
Wasalt Auctions was built to address these gaps by offering a seamless digital experience with transparent processes, verified property listings, and competitive bidding. Through value-added services like premium listings and participation fees, the platform aims to drive adoption, enhance trust, and create a scalable revenue stream.
Solution
Auctions were built for Wasalt to monetize the platform and tap into the culturally prevalent auction ecosystem in the Middle East, enabling efficient property transactions for investors. This solution aligns with the regional demand for transparent and scalable auction systems.
What is Wasalt?
Wasalt is a comprehensive real estate platform designed to connect buyers, sellers, and brokers, primarily focusing on the Middle Eastern market. It offers users a seamless experience for exploring, listing, and managing property transactions.
Why Auctions?
Cultural Fit: Auctions are deeply rooted in Middle Eastern traditions, making them a trusted and familiar choice.
High Demand: They offer a competitive, time-bound solution for faster real estate transactions.
Revenue Potential: Auctions enable monetization through premium listings, transaction fees, and marketing services.
Market Differentiation: Positioning Wasalt as an innovative leader in the regional real estate space.
Scalable Growth: Auctions attract more users, driving engagement and platform expansion.
My Role
User Experience (UX Researcher)
Interaction (IxD) Designer
User Experience (UX) Designer
User Interface (UI) Designer
Product Manager (when PM wasn't there)
Skills
User Research & Competitive Analysis
Product Design (UI & UX)
Product Management for dashboards when dedicated PM was not there.
Icon design
Timeline
Phase 1: Initial market and Competitive Research
2 weeks
Phase 2: Coming up with our customer and backoffice portal basic wireframes
4 weeks
Phase 3: Getting the stakeholder and user feedback and high fidelity deisngs
4 weeks
Phase 4: Final User & System testing and incorporating feedback from diferent stakeholders
4 weeks
Tools
Figma | Miro | Notion
Design Process
Understand the Market
Conduct user research to understand buyer and seller needs, pain points, and behaviors specific to auctions.
Study the cultural context of auctions in the Middle East and their role in real estate transactions.
Define Goals and Scope
Establish key objectives: increase adoption, build trust, and monetize effectively.
Identify primary user groups: buyers, sellers, and brokers.
Scope out platform features like listing verification, real-time bidding, and premium services.
Ideate and Conceptualize
Brainstorm solutions to address transparency, ease of use, and engagement.
Map user journeys for buyers and sellers, focusing on seamless onboarding, property discovery, and bidding processes.
Prototype and Test
Design wireframes and prototypes for the auction platform, emphasizing intuitive navigation and key functionalities.
Conduct usability testing with target users to validate assumptions and refine interactions.
Develop Key Features
Build essential components such as property verification workflows, real-time auction capabilities, and a secure payment system.
Introduce monetization options like premium listings, seller subscriptions, and participation fees
Launch and Iterate
Launch the platform with a focus on core features, ensuring a smooth user experience.
Gather user feedback post-launch to identify areas for improvement.
Continuously optimize based on engagement metrics, user feedback, and market trends.
Promote and Scale
Educate users on the benefits of auctions through targeted marketing campaigns.
Partner with brokers and agencies to drive adoption.
Expand features and services to accommodate a growing user base and evolving market needs.
Competitive Analysis
Information Architecture
Due to confidentiality agreements, I cannot share all the application screens publicly. However, I can provide an overview of key features and design decisions to illustrate the impact of my work on the Wasalt Auctions project. I am also prepared to walk through the remaining screens and offer more detailed insights during a call, ensuring compliance with the NDA.
Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.
Increased Revenue
Wasalt report significant revenue improvement and improved user base through optimized wasalt auctions.
Positive User Feedback
High user satisfaction ratings and positive reviews highlight the app's intuitive interface and powerful AI capabilities.
Growing User Base
The app quickly gained traction among individuals and businesses in middle east market, with a steady increase in user adoption and engagement.