Redefining Digital Auctions
Project description
Wasalt Auctions is a real estate auction platform built for the Middle Eastern market, enabling secure, transparent, and seamless property transactions. With real-time bidding, verified listings, an integrated payment gateway, and powerful tools for brokers and administrators, it connects sellers, brokers, and investors in one scalable ecosystem—setting a new benchmark for efficient and reliable property auctions.
Problem Statement
New Monetization Opportunity: Wasalt identified real estate auctions as a strategic way to generate new revenue streams.
Market Fit: Auctions are deeply rooted in Middle Eastern real estate, making them a natural and trusted transaction model.
Existing Challenges: Traditional auction systems were fragmented, lacked transparency, and offered a poor digital experience.
Our Solution: Built Wasalt Auctions to deliver verified listings, transparent bidding, and a seamless end-to-end auction experience.
Business Impact: Introduced value-added services such as premium property listings and participation fees to create a scalable monetization model while increasing user trust and adoption.
What is Wasalt?
Wasalt is a comprehensive real estate platform designed to connect buyers, sellers, and brokers, primarily focusing on the Middle Eastern market. It offers users a seamless experience for exploring, listing, and managing property transactions.
Why Auctions?
Cultural Fit: Auctions are deeply rooted in Middle Eastern traditions, making them a trusted and familiar choice.
High Demand: They offer a competitive, time-bound solution for faster real estate transactions.
Revenue Potential: Auctions enable monetization through premium listings, transaction fees, and marketing services.
Market Differentiation: Positioning Wasalt as an innovative leader in the regional real estate space.
Scalable Growth: Auctions attract more users, driving engagement and platform expansion.
My Role
User Experience (UX Researcher)
Interaction (IxD) Designer
User Experience (UX) Designer
User Interface (UI) Designer
Product Manager (when Technical PM wasn't there)
Skills
User Research & Competitive Analysis
Product Design (UI & UX)
Product Management for dashboards when dedicated PM was not there.
Icon design
Timeline
Phase 1: Initial market and Competitive Research
2 weeks
Phase 2: Coming up with our customer and backoffice portal basic wireframes
4 weeks
Phase 3: Getting the stakeholder and user feedback and high fidelity deisngs
4 weeks
Phase 4: Final User & System testing and incorporating feedback from diferent stakeholders
4 weeks
Tools
Figma | Miro | Notion
Design Process
Understand the Market
Conduct user research to understand buyer and seller needs, pain points, and behaviors specific to auctions.
Study the cultural context of auctions in the Middle East and their role in real estate transactions.
Define Goals and Scope
Establish key objectives: increase adoption, build trust, and monetize effectively.
Identify primary user groups: buyers, sellers, and brokers.
Scope out platform features like listing verification, real-time bidding, and premium services.
Ideate and Conceptualize
Brainstorm solutions to address transparency, ease of use, and engagement.
Map user journeys for buyers and sellers, focusing on seamless onboarding, property discovery, and bidding processes.
Prototype and Test
Design wireframes and prototypes for the auction platform, emphasizing intuitive navigation and key functionalities.
Conduct usability testing with target users to validate assumptions and refine interactions.
Develop Key Features
Build essential components such as property verification workflows, real-time auction capabilities, and a secure payment system.
Introduce monetization options like premium listings, seller subscriptions, and participation fees
Launch and Iterate
Launch the platform with a focus on core features, ensuring a smooth user experience.
Gather user feedback post-launch to identify areas for improvement.
Continuously optimize based on engagement metrics, user feedback, and market trends.
Promote and Scale
Educate users on the benefits of auctions through targeted marketing campaigns.
Partner with brokers and agencies to drive adoption.
Expand features and services to accommodate a growing user base and evolving market needs.
Competitive Analysis
Information Architecture
Due to confidentiality agreements, I cannot share all the application screens publicly. However, I can provide an overview of key features and design decisions to illustrate the impact of my work on the Wasalt Auctions project. I am also prepared to walk through the remaining screens and offer more detailed insights during a call, ensuring compliance with the NDA.
Success Metrics
Impact
Description (YOY)
Revenue Growth
+28%
Increase in auction-driven revenue.
Registered Bidders
+38%
Growth in verified bidders after launch.
Completed Auctions
+52%
High user satisfaction ratings and positive reviews highlight the app's intuitive interface and powerful AI capabilities.
User Satisfaction
4.6/5
Average satisfaction score from post-auction surveys.
Task Success Rate
95%
Users successfully completed bidding without assistance.
Average Time to place a Bid
-35%
Reduced bidding time due to streamlined UX.
Repeat Bidders
+31%
Users returning to participate in future auctions.
© Jul 2026 Sanket Jadhav